Why do women work so hard at their appearance?
I understand the joys of clothes, makeup and grooming, but they come at a cost, in terms of time, finances and effort. What do women get in return for that?
I was reading another blog this week and it suggested a reason I'd never considered before. Disputing the common belief that women try to look good to attract a mate, the blogger said that women make this effort in an attempt to gain some control over their lives. The blogger said that, psychologically, it makes women feel more secure to have greater control over their personal interactions and social circumstance and, by altering their appearance, they can affect these things.
The blogger also refuted a reason many women assert for why they do this: e.g., to look good for themselves. She argued that, if you lived on a deserted island, why would you put on makeup? Isn't "beauty" an attempt to look better for others to see?
What do you think? Why do you put effort into looking good?