Do you know what a crowler is?
I didn't until now. Arriving at Keuka Lake last month, my life was transformed by a delicious Mocha Stout served fresh on tap at Keuka Brewing Co. I took home a four-pack, which is now gone, and want to drink more but it isn't sold in local stores. So I opted to buy some from their website and they offer the beer only one way: in crowlers.
Contrary to popular belief, the best way to store beer these days is not bottles, it's cans. Can technology has developed and is now superior to glass containers. Craft brewers try to explain this to customers who mistakenly believe, from past marketing, that cans are inferior to bottles.
A crowler is a 32 ounce aluminum can. Bon Appetit confirms everything I just said above and proclaims crowlers are "the future of your craft beer consumption."